First, we listen to the people. Then we try to understand their lives and their problems. And finally, when we think we know enough, we get down to designing solutions.
Good health doesn’t begin and end with a pill or an injection. The answer could also be an app, a smart spoon to measure medicines, or an ergonomic chair that prevents backaches.
When you design with people in mind, you end up with a solution they’ll fall in love with. They’ll use it more, talk about it more, and trust it more. Which can only mean good things for the bottomline.
The problems that are around the corner, and the corner after that one- those are the ones that we like to think about. It keeps our brains sharp, our thinking current, and our solutions future-ready.
People across the world face obstacles on their way to a healthy life. And our goal is to be there to help them, regardless of where they are.