Meet the team

Studio Head

Luis Roy
EVP, Head of Studio 5b

Luis Roy is a British-Portuguese, Head of Design & Innovation, Studio 5b at Dr. Reddy’s Laboratories. Prior to Dr.Reddy’s, he was with Publicis Sapient (Bangalore, India) as their Group Creative Director, where he was leading large scale global projects for clients such as Bank of America, HSBC, Nestle, Bosch, etc. Luis has built innovative online and offline experiences for global and local clients while working with renowned agencies.

Design Research & Insights

Mallika Mhatre
RESEARCH LEAD

Mallika has an undergraduate degree in economics and psychology from Ohio Wesleyan University and a masters degree in design strategy from Politecnico di Milano. She has worked as a design researcher and innovation strategist with agencies and clients that include Quantum, Kantar IMRB, General Mills, Godrej, Colgate, DBS and Visa among others. As a practitioner, she strives to bridge the gap between imaginative, forward-thinking design solutions and real-world business strategies.

Andreas Marshal Rosario
DESIGN RESEARCHER

Andreas is a Design Researcher with a bachelor’s in Textile Design from the National Institute of Design, Ahmedabad. He has previously worked on projects in the education and craft sector and through that realised his passion for working closely with people on projects that have real world implications. Andreas is passionate about focusing on interdisciplinary connections and holistic design methodologies in his practice rather than just applied aesthetics.

Chinmay Bhave
RESEARCH MANAGER

Chinmay holds a M.Des. from IDC School of Design, IIT Bombay and has a background in Mass Communication specialising in Visual Media. He has worked as a sports correspondent for NDTV and evolved into a live sports production specialist. As a Design and Consumer Research professional he has worked in various sectors such as FMCG, Automobiles, E-Commerce and Media.

Gabriela Anjos
DESIGN STRATEGY MANAGER

Gabriela is a Portuguese holding a PG in Product & Service Innovation from the ME310 Stanford Course and a BA in Business Communication. In the past, she was involved in academia, lecturing the Stanford Design Innovation Process as part of the Teaching Team of Porto Polytechnic and overall Human-Centered Design. She coached teams working in global projects alongside corporations such as NOKIA, Generali and SONAE MC.

Gaurav Vashdev Bhatia
BUSINESS MANAGER

Gaurav holds Masters in Management and Pharmaceutical degree, Gaurav has worked in various roles across sales and marketing function in Indian and MNC’s pharmaceutical and Healthcare communication agencies. In past agency experience, Gaurav has worked on designing business solutions and providing end to end marketing support for clients in Novartis, Bayer, Pfizer, Glenmark.

Pranjul Sati
Senior Design Researcher

Pranjul is a Design Researcher who is in a continuous pursuit to explore and go beyond himself. Pranjul has completed his graduation in Footwear Design and Technology from FDDI, his Post-graduation in Design and Innovation from ISDI Parsons and second Post-Graduation in Global Health Project Management.

Shrutika Rajiv Band
DESIGN RESEARCHER

Shrutika holds a Master’s in Design from the MIT Institute of Design. Prior to this, she has been a part of multiple internships with OLX Group, Market Pulse, IBEN, Think Design, and SDS-India. Her interest areas are Design Research, Behavioural Sciences, Service/ Systems Thinking. Outside of work, she’ll be most likely amidst nature or indulging in some form of art.

Experience Design

Rupika Kumar
Head of Design

Rupika believes in using design as a tool to create value and impact. She has worked with multinationals like JWT, LG Electronics, Toshiba and Whirlpool translating user needs and business goals into rich and delightful experiential solutions. She is a design graduate from National Institute of Design, Ahmedabad and is currently perusing Master’s in Sociology to deep dive into the intersection of technology, design, and human behavior.

Akshay Dhamapurkar
PRODUCT DESIGNER

Akshay is an Industrial Designer with experience in end-to-end product design. He completed his post-graduation in Product Design from MIT Institute of Design after a bachelor’s degree in Mechanical Engineering. Prior to joining Dr. Reddy’s, he was a part of the Global Design team of Dolby Laboratories, and has worked at design consultancies in multiple consumer product domains.

Animesh Tripathi
SENIOR UX DESIGNER

Animesh believes in minimising suffering through meaningful design. He holds a Masters in Human Factors and Ergonomics from San Jose State, California, and a MA in Organisational Behaviour Psychology. Animesh has worked with companies like Apple, Deutsche Bank and Tradewith. He specialises in research and design of a wide range of human-centred tools, technology & processes.

Ankita Ravindra Muddalkar
UI DESIGNER

Ankita is a Graphic Design graduate from the National Institute of Design, Ahmedabad. As a Design professional, she has worked on digital products in sectors of finance & banking, travel, and enterprise design. Ankita is a meticulous creator who enjoys creating experiences that make the digital world more human.

Anuranjini Singh
visual design lead

Anu is a Visual Communication graduate from Srishti School of Art, Design and Technology, Bangalore. She also attended a Summer Residency in Illustration and Visual Storytelling at SVA, New York. She has worked in publishing, real estate, hospitality and health-tech in the past. Anu is passionate about building brands with heart, while exploring the intersection of graphic design and user interface to create meaningful experiences.

Omkar Anil Purav
Visual DESIGNER

Omkar is a formally trained graphic designer from MIT, Pune. He has worked with multinational agencies & design studios on various brands like Airtel, Cipla, Micromax, Paradise, TCS, Yardley; and also helped build startups. His approach to design is anchored in the belief that ‘Design is effective when it’s simple and meaningful’ His passions lie beyond design, he is a flag bearer for foodies and ironically an after-hours gym freak.

Prajakta Ashish Malgaonkar
UX MANAGER

Prajakta holds M.Des. from IDC School of Design, IIT Bombay, G.D. Applied Art from Sophia Polytechnic Mumbai and a Certified Usability Analyst (CUA). Her design practice combines design thinking, user research and user testing, all with persistent focus on the user and design solutions to cater better user experience. Have delivered innovative and usable solutions using UCD methodologies. She has worked with companies like Cognizant, HFI, TCS and Mphasis.

Riya Nimesh Shah
GRAPHIC DESIGNER

Riya has pursued her masters in graphic design from National Institute of Design. She completed her graduation from Sir J. J. Institute of Applied Art, Mumbai. While in her masters programme at NID, she attended a 6 months exchange programme at Birmingham City University, UK. Riya is passionate about creating meaningful brands, with a sustainable approach. She likes to create illustrations that reflect the humorous-side of things.

Shubha Shrivastava
UX Researcher

Shubha has academic as well as industry experience to fuel her passion for Design Thinking and Cognition. She has worked with Domino’s Pizza,UK, Cognizant,Titan,CIIE-IIM Ahmedabad. She has also been a Researcher at NID, faculty at Whistling Woods and MIT-Ujjain. She holds a degree in Computer Science Engineering & Master’s in Game design from NID. Shubha has attended Burg Giebichenstein, Germany, as an exchange student. She has a keen interest in illustrations and game-based learning.

Soham Mitra
UX Designer

Soham is a UX Designer, passionate about solving problems with a design thinking approach. Learning how to continuously humanize problems and create meaningful, cohesive end-to-end product experiences is something he strive towards everyday. He completed his B.Tech in Computer Science Engineering and started career at TCS. Since then, he has worked extensively on designing and developing B2B product experiences for multiple clients from the telecom domain; alongside various gigs in the sports media design industry before joining Studio 5b.

Project Management & Operations

Srikanth Akula
Operations MANAGER

Srikanth is a graduate in Commerce from Osmania University. Post his under graduation, he worked with ICICI & Genpact for P2p and Travel & Hospitality invoice processing. After his stint at ICICI, he joined Studio 5b as an Operations Manager. His role at studio 5B involves effectively managing and driving all facilities initiatives for the studio. He is also responsible for the Operations team and works closely with Designers, Finance, Travel & Hospitality, Vendor management and external vendors.

April
CHIEF HAPPINESS OFFICER

April was born on the streets of Sion, Mumbai and adopted by Luis 4 months later. She has lived and worked in Mumbai, Delhi and Bangalore where she experienced exquisite smells, different cultures and barks. She is the perfect fit to assist Studio 5b daily in driving the culture of a pet-friendly and community- driven environment. April brings empathy, care and love to all of us while making us smile even during the most stressful hours.